Insight, Intelligence & Design


Content Marketing

Content marketing is a marketing approach that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience with the goal of driving profitable customer action.

Social Media

Social media refers to a group of internet-based applications and technologies that allow people to create, share or exchange information, ideas, and content in virtual communities and networks. Some of the most popular social media platforms include Facebook, Instagram, YouTube etc

Search Engine Optimization

SEO, or Search Engine Optimization, is the process of optimizing a website or web page to increase its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to drive organic, or unpaid, traffic to a website by improving the website's relevance and authority in relation to specific search terms.

Paid Media

Paid media refers to advertising that a business or organization pays for to promote its products, services, or brand. Paid media can take many forms, including search engine advertising (such as Google Ads), social media advertising (such as Facebook Ads), display advertising (such as banner ads), sponsored content (such as sponsored posts on social media) and more.

Graphics Design

Graphic design is the art and practice of creating visual content to communicate ideas, messages, and information. It is a creative process that involves combining typography, images, illustrations, and other visual elements to create designs that are aesthetically pleasing and effectively convey a message.

Video Production

Video production refers to the process of creating video content for a variety of purposes, such as marketing, entertainment, education, and training. Video production can involve many different stages, including pre-production, production, and post-production.

Web Development

Web development refers to the process of creating and maintaining websites, web applications, and other online platforms. It involves a variety of skills and techniques, including programming languages, web design, user experience design, and database management.

Event Organizer

A mobile app is a software application designed to run on mobile devices such as smartphones, tablets, and smartwatches. Mobile apps are designed to provide users with functionality and convenience on their mobile devices.

Influencer Marketing

Influencer marketing is a type of marketing that involves partnering with social media influencers, who have a large following on platforms such as Instagram, YouTube to promote a brand, product, or service. Influencers are individuals who have built a reputation and following by sharing their opinions, expertise, and experiences on social media.

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frequently asked questions.

What is digital marketing?

In the simplest way, we may describe digital marketing as a marketing tool that includes digital interface and/or which involves a phone, laptop, tablet, or another electronic device connected to internet for communication.
For example, a social media post, a paid ad on Google or Facebook , SEO efforts, a blog post, an email, or an app are some of the most popular mediums to carry digital marketing.

Why do you need digital marketing?

Digital and online channels have rapidly and deeply penetrated human lives which necessitates any and every form of business to be digitally agile The reality is that the digital environment isn’t going away anytime soon and it is going to peak in coming years.
The business would need a strong and dynamic presence on world of internet to catch up with the latest generation preferences and a large chunk of consumers are using digital as the first interface of their buying journey. Besides, digital marketing has the added benefit of being measurable and flexible.

Do I really need a website?

Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.

Can I do it myself or do I need an agency?

That depends on who you are, and scale of your business. Many business owners, marketers or entrepreneurs may do some part of digital marketing themselves however it may compromise their core work. On the other hand, an agency can be helpful in terms of devising a coherent strategy, allowing you to make use of experts to get better results, and figuring out where to best spend your money.
So eventually it depends on your skills, finances and scale of business to rope in a media agency or not.

How much does digital marketing cost?

This is the most asked question by start ups or those who are new to digital marketing and much like any other marketing campaign, costs can vary dramatically from business to business. However, unlike traditional marketing, digital marketing cost is relatively lower and marketing spend is more measurable than traditional ways. You may need to spend higher depending on nature of business, geography and competition. That said the digital spend is variable and can be controlled by businesses depending on their marketing budget.

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